Develop your business in Italy

Speed up your entry in the Italian market

Specialize in connecting you with business partners in Italy by identifying the key decision makers “Buyer Personas”

informest consulting

25 years of expertise in internationalization services

We offer comprehensive 360° support to companies for their international growth in new markets and to enhance their business development.

Our extensive experience enables us to thoroughly understand the company’s needs and effectively support it through the market entry process, defining and implementing the most effective entry strategy to adopt in the Italian market.

We assist companies at every stage of market entry, including preliminary market research, company presentation, developing and implementing export strategies and facilitating commercial growth. This involves selecting and managing commercial partners and customers, as well as organizing B2B missions and participating in trade fairs and events.

Our proven working method and extensive experience

Over the years we have developed, enhanced and consolidated an effective and efficient working methodology, creating tailored solutions for every company looking to expand in the Italian market.

By starting with the unique needs of each organization, we design a personalized, coherent and sustainable international commercial development strategy aimed at establishing long-lasting business relationships.

Our team of Italian experts

We are a team of professionals and experts locally-established and fluent in both Italian and English. Our extensive knowledge of the local culture and market enables us to assist foreign companies in entering the Italian market effectively and in alignment with the local business mentality.

The team of local specialists has a strong network of professionals and entrepreneurs, along with direct connections to local buyers, distributors, importers, retailers and manufacturers across various sectors, as well as specialized business associations.

The sectors

We have broad, multi-sector experience and collaborate with companies of all sizes, operating both in traditional manufacturing industries and in specific market niches. Our approach involves applying a consolidate and efficient working method and customizing services based on the unique business objectives, products and services of each client.

Expertise and relationships in all sectors of Italian production and distribution

Cosmetics & Pharmaceuticals

Agri-food & Organic

Wine

Clothing & Textiles

Fashion & Accessories

Furniture-Furniture

Home System & Construction

Energy & Environment

Mechatronics & High Tech

Electronics & ICT

Chemistry & Plastics

Mechanics & Mechanical Subcontracting

network

Our network of collaborations

We have a wide network of collaborations and direct relationship with local, regional and national Business Support Organization officials including Financial and Insurance Institutional Companies that support businesses in internationalization processes, SACE, SIMEST and Finest; the Ministry of Business and Made in Italy; the national agency for attracting investments and business development INVITALIA and other regional agencies. Additionally, we collaborate with local business associations, primary banking institutions, trade fair organizations. We are partners of the Development Gateway of the WORLD BANK Group for the promotion and dissemination of international procurement tenders.

Since 2010 we have been partners of the FRIEND EUROPE consortium for the Italian North East (the Consortium is part of EEN – Enterprise Europe Network, a network made up of 600 partners in 40 countries around the world), co-financed by the European Commission.

Services

Personalized business development in Italy

Partner search, client selection and B2B meetings

We provide tangible support to companies in the export development process through a personalized and flexible approach that combines direct B2B relationships with innovative digital tools.

To succeed in selling in Italy, it is essential to have a well-defined strategy that considers all aspects to prevent mistakes and minimize the loss of time and resources, and also differentiating from the increasingly competition.

The service is designed and managed by our team of Italian professionals who support the company in the preparation and planning phase of the company strategy. We adapt our actions to align with resources, timelines and business objectives, ensuring an effective, sustainable entry into the Italian market with a strong focus on sales.

The activities:

Preliminary check up with the company to verify the project’s feasibility and evaluate expected objectives and outcomes: in-depth analysis of the company’s structure and resources, export goals, product and service analysis (including USP Unique selling point, production and capacity resources in a export perspective, etc.), feasibility verification, identification of target areas/regions and potential, definition of commercial channels and target customer profiles. With this analysis the company has an overview of the potential of its offering and market opportunities.

Definition of PERSONALIZED, SALES-ORIENTED EXPORT STRATEGIES: definition of target areas/regions and markets, market trends, analysis of competitors and prices, commercial channels, definition of target customers, commercial and promotional material, indications on necessary certifications and logistical aspects. Preparation of marketing and commercial material to support local experts in their commercial activity.

Selection and presentation of potential customers interested in the proposal and starting commercial negotiations; organization of b2b meetings in Italy (or online), management and support in receiving RFQs, sending samples (on request), sending quotes.

Direct commercial activity and personal presentation of the company and its products and services offered to the identified decision-makers, verification of interests; report on feedback from potential Buyers (both positive and negative feedback)

Selection and presentation of potential customers interested in the proposal and starting commercial negotiations; organization of b2b meetings in Italy (or online), management and support in receiving RFQs, sending samples (on request), sending quotes.

Follow-up aimed at verifying collaboration terms and consolidating long-term relationships.

Organization of individual or collective missions in Italy with B2B meetings

Partner Search, B2B Meetings and Follow-Up

In collective missions, the service “Personalized Business Development in Italy with Partner Search and B2B Meetings” is tailored for each participating company. The goal is to identify potential Italian partners and customers that have target profile and are interested in the offer of the participating company.

Organization of the mission in Italy with B2B meetings with the identified potential customers. Technical-commercial support, logistical and organizational assistance, interpretation services.

Follow-up actions and consolidation of commercial relationships following the mission. This includes technical assistance in collecting RDOs and quotes, sending samples, etc.

Organization of participation in fairs and events

Preliminary buyer selection, invitation to the event and organization with customized b2b agendas

We support companies by managing their organization and participation in international B2B trade fairs and events in Italy and abroad, including in virtual mode.

Specifically, we focus on promoting the company’s presence at international events and selecting Italian importers, distributors, buyers, and agents for customized B2B meetings at the exhibition, creating a personalized and targeted agenda.

Activities include:

  • Identification of the exhibition space, administrative management, layout, design and set-up of the stand, including logistics
  • Verification of subsidized financial tools to support participation in the fair
  • Pre-fair selection of importers, distributors, buyers and foreign agents for targeted B2B meetings at the event
  • Organization of integrated events (workshops, tastings, on-site visits)
  • Coordination of the b2b meeting agenda
  • Assistance and interpretation service
  • Post-fair assistance, including follow up with foreign buyers, collection of test orders, sending of samples and quotes.

Our References

Projects in collaboration with business support organizations​

Projects for individual clients